As if you as an owner would be proud to say “HA! I am in first position for ‘Cantonese basket weaving jokes!'” Yes, they guarantee you will be in the “top positions”, but not necessarily for a good search term. They also rarely mention how much traffic you will (or will not) get. Is your goal simply to be above your competition in the engines for some obscure word? OR is it to get more visitors to your website? Most old-method SEO companies do not understand this end goal, but are happy to take your money anyway. Later they tell you “congratulations, you are now number 4 in the engines for (useless rarely-searched phrase.)” Search Engine Ranking is not an award certificate. It is designed to drive traffic naturally, without you having to pay for it.
If a local business owner spent ten hours a week or so trying to stay on top of the local SEO news, he or she might be able to stay on page one of organic listings and Google Places. But that would assume that they are spending even more time or money actually implementing the strategies they learn about.
Avoid using your keyword too much. If you have an over optimized article, it wouldn’t matter how many articles you wrote. You would never get search engine rankings for those articles. Instead, just sprinkle your words throughout your content in a natural way. It should flow with the content and be easy to read.
This is very important – you must put the keyword you are trying to rank for in your title, description of the page and somewhere in your URL. Why? Because you need to tell the search engines what your page is about! This will help the search engines rank your pages for your keywords.
You might be wondering, those things, are you working with your real businesses? I’m trying to figure out if it’s the same process you’re doing for your internet marketing and SEO strategies.
As said before, to learn SEO, you don’t need to have much more than a working knowledge of computers and the internet. While a few aspects of it can be technical in nature, the good news is that actual implementation in most cases only involves simple actions like word processing or creating links. For example, did you know that starting a free blog can increase your ranking in search engine listings? This is one of the easiest ways to optimize your webpage, as you get free opportunities to link back to your page. Online today there are numerous blog sites, which do all the hard programming for you. All you have to do is sign up for free, and start writing, and the rest is done for you. With each post, and the link it contains, your ranking will move just a little bit higher.
Some more SEO tips also include having video on your website. One day written content will not be king. That crown will go to video. As video increases on the web your best SEO training will be to have your website include some type of video just to keep you on the first page. Google will be testing a bunch of universal search variables to tell just how engaging your website is so having both text and video will serve you plenty in the coming years. I know there are a lot of people who don’t use videos on their website and they offer lots of useful information. To me that is more important than a website with flashy videos and useless content. We will see what Google has to say about that in the future.
I don’t think many people do, I think they miss that. I had over 10,000 podcasts downloaded off my blog. The great thing is, it’s a Trojan horse. It sits on iTunes, it goes on every iPhone or iPod shuffle. You have access to your customer when they’re in a pretty receptive environment, like driving along or walking along the road with headphones on. You have 100% access with no distractions.