So you’ve been busy building your business. You’ve got concentrated on marketing. You’ve got gotten out there and posted to Facebook and Twitter. You have posted your story on all of your sales pages. You’ve created your blog. You’ve even written articles and posted them all over the web. You’ve hung round boards and posted ’till you have been told to stop. You have been building your brand like gangbusters.
But have you forgotten something?
The biggest model success factor is not marketing. It is delivering in your promises. It is delivering a quality product to your customers.
And for these of us creating learning content material that means your biggest success factor is product creation. You see it’s in product design and creation that most of your quality is going to be inbuilt — or left out.
Within the brief time period, individuals listen to your branding efforts. Your marketing is a key factor in developing their opinion of your quality. They listen to your promises — each said and implied — after which make a decision. Your marketing will persuade folks that you do know what you might be doing. And that you just will deliver a quality product.
But in the long term, they will choose you by how well you actually deliver on those promises. They judge you by the quality of your products. By the quality of your services. And by the quality of the relationship they develop with you. And in the internet marketing enterprise growing a long run relationship with your clients is a key to success. That’s why list building is so important.
And when creating programs and eBooks and different information products the biggest influence in your quality is the way you design and develop your products.
Quality in a learning content product is measured on three levels.
The first is content. But your customers — your target market — are taking your course precisely because they don’t know the content. They’re there to study the content. So their judgment of the quality of that content is different. It isn’t based mostly on how well you know your subject.
Instead your prospects will judge your content primarily based on how well it meets their needs and expectations. Did you design the product to solve a specific problem they are having? Did you design your product round their motivations? That’s how they will choose your content.
The second thing they will decide you on is organization. Do you seem to understand the topic well sufficient to current it so they understand? Do you go off into odd regions? Do you make logical sense in your presentation?
Finally they will decide you based on delivery. Does it look professional? How is your spelling? How is your grammar? Do you seem to be pleasant and simple to speak to?
However it’s not that simple. You see the way you deliver quality content involves carefully figuring out and targeting your customer. And that very same goal customer you defined in the product design and creation process will be used for all of your contacts with your customers. Including making your marketing target your desired customer. So your quick time period influence finally additionally is determined by the quality of your product design process.
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