So you’ve been busy building your business. You have concentrated on marketing. You’ve got gotten on the market and posted to Facebook and Twitter. You’ve got posted your story on all your sales pages. You’ve created your blog. You have even written articles and posted them everywhere in the web. You’ve hung round boards and posted ’till you were told to stop. You have been building your brand like gangbusters.
But have you forgotten something?
The biggest brand success factor isn’t marketing. It is delivering in your promises. It is delivering a quality product to your customers.
And for these of us creating learning content which means your biggest success factor is product creation. You see it’s in product design and creation that most of your quality goes to be inbuilt — or left out.
Within the brief time period, folks listen to your branding efforts. Your marketing is a key factor in creating their opinion of your quality. They listen to your promises — each said and implied — and then make a decision. Your marketing will convince folks that you simply do know what you are doing. And that you just will deliver a quality product.
But in the long run, they will judge you by how well you really deliver on these promises. They decide you by the quality of your products. By the quality of your services. And by the quality of the relationship they develop with you. And within the internet marketing enterprise developing a long run relationship with your prospects is a key to success. That’s why list building is so important.
And when creating programs and eBooks and different data products the biggest affect on your quality is how you design and develop your products.
Quality in a learning content product is measured on three levels.
The primary is content. However your clients — your target audience — are taking your course exactly because they don’t know the content. They are there to be taught the content. So their judgment of the quality of that content material is different. It isn’t based on how well you know your subject.
Instead your clients will decide your content material based mostly on how well it meets their needs and expectations. Did you design the product to unravel a particular problem they are having? Did you design your product round their motivations? That’s how they will decide your content.
The second thing they will decide you on is organization. Do you seem to understand the topic well sufficient to current it so that they understand? Do you go off into odd areas? Do you make logical sense in your presentation?
Finally they will decide you primarily based on delivery. Does it look professional? How is your spelling? How is your grammar? Do you appear to be pleasant and easy to speak to?
However it’s not that simple. You see the way you deliver quality content includes carefully identifying and concentrating on your customer. And that very same goal customer you defined in the product design and creation process will be used for all of your contacts with your customers. Including making your marketing target your desired customer. So your brief term influence finally additionally will depend on the quality of your product design process.
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