What does social media have to do with SEO? At MWI we hear lots of questions from our the current and potential clients. While social media has become an increasing channel for marketing in recent times, many firms haven’t yet begun to take advantage of the potential of it. This is especially important if you are investing in SEO. Setting up and managing social media accounts is extremely essential to aid in SEO efforts, though their benefits aren’t immediately obvious. Here are five reasons social media is important for SEO.
1.) Social Media Signals
It’s no secret that Google, Bing and other major Byftools.com/mw/index.php/Five_Reasons_Why_Social_Media_Is_Important_For_SEO search engines have been using online conversations in their ranking algorithms for quite some years now. Social engagements occur when people comment, like on, share or tweet about a piece of content. Content that has more social engagements will show higher social signals. Social signals are utilized by search engines to rank the content. This is a method for search engines to identify the content that people are most interested in and also what they consider to be good quality. If the content you’re looking at is receiving lots of social engagement it will be immediately classified.
2.) Link Building
It is long past the time that you could go out and ask for links from other websites. With the emergence of Google’s Panda and Penguin algorithm, SEOs are forced to create links in by hand and create content of high-quality that is link-worthy. How do you reach websites which are willing to hyperlink to your website, even if the request is considered “unnatural”? Social media is your solution. Social media allows you to place your content in front of relevant audiences that may be influenced to link to it in the event that it is worthy of linking to. People who promote your content to others, increasing your influence.
3) Content Amplification
No matter how top-quality the content you publish, it’s unlikely to get much traction without amplification. Sure, email marketing can be an excellent way to increase the reach of your content, but it will only reach the people in your database of marketing. It is possible to reach new audiences via social media. Once you share your content, your followers will also connect with their friends when they are satisfied with the content. This will allow them to share your content with their followers, increasing your reach. As a result, you get an abundance of relevant traffic and inbound links, as well as social signals and brand awareness All of which are used by search engines to assess the quality of your content.
content amplification lifecycle
4) Brand Awareness and Signals
Brand identity and awareness can inform search engines an awful lot about the overall quality of your site and the degree to which it should be respected in their ranking algorithms. Alongside boosting your content social media also aids in to increase awareness of your brand. This is what Google refers to as co-citation. These co-citations can be developed through social media to improve Google’s trust and help with search results that are branded.
5.) Social Indexing
Search engines have been indexing social media profiles for some time now so they can now appear on search result pages. This allows your brand to be listed in search results on specific queries that aren’t exclusive to your site. This is even better. Tweets that were individual from Twitter were once searchable and were displayed in the search results. This allowed your site to be more prominent in searches. It was temporary, however the deal was ended when Google stopped it after a couple of months. Google will once again show tweets in search results, so it’s important to leverage it for getting your content ranked.