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We worked one client for some time. In the early phases of their campaign they selected some really poor keywords. We let them know this but they were insistent we move up. We were able to get most of the keywords ranked very well on the search engines, but once we suspected, sales did not increase. Every few weeks the client would phone us asking if there was anything else that is realistic to increase sales. Frequently made suggestions on how to improve their website along with recommending they alter their optimized keywords. As well as improvements they considered and often made. They keyword changes were considered but never approved. Eventually they left us.